7 Tips for Image Compression Without Losing Quality

Start at the source: clean original files give you more room for compression. Keep a master copy and only optimize the copies you share.

Content determines format: JPEG or WebP works best for photos; PNG or lossless WebP is clearer for logos and screenshots.

Set a target file size first, then adjust parameters: gradually lower quality until the size fits and the difference is barely noticeable to the naked eye.

Don't forget your audience: mobile pages can often be smaller than desktop. Responsive sizing ensures every device gets the right file.